YouTube Ads Buyer

About The Company:

A leading e-commerce brand renowned for its high-quality, comfortable, and affordably priced apparel. Our mission is to provide exceptional products while continuously innovating to enhance the customer experience. Join our vibrant team and be part of a brand that’s making waves in the fashion industry!

Position Overview: 

We are seeking a talented and strategic YouTube Ads Buyer to join our marketing team. This role is essential for driving brand awareness, engagement, and conversions through YouTube advertising. The ideal candidate will have a deep understanding of YouTube's advertising ecosystem and will be responsible for creating and managing impactful ad campaigns. If you are passionate about digital marketing and have a knack for video content, we’d love to hear from you!

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Key Responsibilities:

• Campaign Management: Develop, execute, and manage YouTube ad campaigns to drive traffic, increase engagement, and boost conversions for True Classic.
• Strategy Development: Create and implement effective YouTube advertising strategies that align with True Classic’s marketing goals and business objectives.
• Performance Optimization: Monitor and analyze campaign performance metrics, including view rates, click-through rates, cost-per-view, and conversions. Use insights to optimize campaigns and enhance ROI.
• Audience Targeting: Define and refine audience segments to ensure ads reach the most relevant and high-value viewers on YouTube.
• Budget Management: Manage and allocate advertising budgets effectively, ensuring optimal spend and maximizing return on investment.
• Creative Collaboration: Work closely with the creative team to produce compelling video ads and engaging content that resonates with our target audience.
• A/B Testing: Conduct A/B tests on video creatives, ad formats, and targeting strategies to identify the most effective approaches.
• Trend Monitoring: Stay updated with the latest trends and best practices in YouTube advertising and digital marketing to keep campaigns relevant and effective.
• Reporting: Provide regular performance reports and actionable insights, highlighting successes, challenges, and recommendations for improvement.
• Competitive Analysis: Analyze competitors’ YouTube advertising strategies to identify opportunities and refine our approach.

• Experience: Minimum of 3 years of experience managing YouTube ad campaigns, with a strong understanding of YouTube Ads and Google Ads platforms.
• Knowledge: Deep knowledge of YouTube’s advertising features, best practices, and video marketing strategies.
• Skills: Proven ability to analyze data, optimize campaigns, and manage ad budgets effectively. Experience with video content creation and A/B testing is a plus.
• Technical Proficiency: Familiarity with digital marketing analytics tools, such as Google Analytics, and proficiency in using Excel for data analysis.
• Creativity: Ability to collaborate with creative teams to develop engaging video ads and compelling content.
• Communication: Excellent verbal and written communication skills, with the ability to present data and insights clearly and persuasively.
• Detail-Oriented: Strong attention to detail and the ability to manage multiple campaigns and projects simultaneously.
• Education: Bachelor’s degree in Marketing, Advertising, Media, or a related field is preferred.