Social Media & Public Relations Manager

October 25, 2024

Industry: Private

Employment Type:- Full Time

Work Hours:- 8 Hours

Locations:- USA

Full Job Description:-

Created with a love for fashion, Petal and Pup was founded in 2014 with a focus on curating must-have trends for the Australian customer. With an Instagram account and a digital storefront combined with a passion for selecting the best, fashion forward styles, Petal and Pup quickly grew into a global online shopping destination.

Today, we have over 2 million followers across various social channels, customers in over 80 countries and operations spanning Australia and the USA. We are a brand that is leading the wave of next generation, socially native shopping experiences.

We have operations in Brisbane, Australia and California, USA. We are looking for e-commerce, fashion and customer enthusiasts to join our growing team. Our digital first approach has shaped us to be innovators in our practices, technologies and partnerships.

If you are a problem solver, self-starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!

As the Social Media & Public Relations Manager you will be responsible for developing and executing against strategies to drive brand awareness, engagement and community growth. This role will be crucial in enhancing our brand visibility, fostering positive media relationships, and engaging our audience across various social platforms. The ideal candidate will be an excellent people manager who can build strong partnerships across the organization, is an effective influencer and thrives in ambiguous and fast-paced environments. This person must effectively lead a global team in executing against a clear vision that drives business growth, builds brand equity, generates consistent brand exposure, and optimizes storytelling.

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Social Media Strategy Development & Execution

Develop, execute and manage social media strategy and marketing campaigns across social channels including, but not limited to Instagram, Tik Tok, Pinterest, YouTube and Facebook
Oversee weekly, monthly and quarterly social content calendars ensuring alignment with overall brand messaging and coordination with other channels
Build and evolve overall brand awareness strategy across all existing social channels, while keeping an eye on new, emerging platforms and social media trends
Develop & drive strategies to grow follower count and increase engagement rate
Partner with the creative team to ensure content is aligned with brand values and identity
Liaise with external reps to optimize performance on each platform
Remain knowledgeable on changes within each platform and adjust strategy quickly to keep up with a dynamic and fast evolving channel

Public Relations Partnerships, Events & Activations

Architect a cohesive strategy across PR, communications, partnerships, and events aligned to brand goals and objectives
Oversee Press, PR Events, Influencer relations and affiliate strategies for brand campaigns, seasonal moments as well as an “always on” strategy
Manage relationship with PR agency, key press contacts, talent agents, management teams, and influencers/creators
Collaborate with cross-functional teams, external agencies, and vendors to support and execute events and activations
Elevate consumer brand perception by partnering with creators to create content for paid campaigns and brand organic usage
Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships
Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth and brand awareness

Budget, Reporting and Analytics

Manage and allocate monthly and quarterly PR and Social budgets to deliver against channel goals and optimized for ROI
Establish, track, and report on KPIs across channels and campaigns
Analyze & interpret strategy results to provide recommendations to optimize future performance
Consider and put into action how all the different marketing elements work together to drive optimal strategy and results
Use data to drive decision making and analytical thinking to support your recommendations
Possess a willingness to test new initiatives, learn quickly and move forward

Leadership & Influence

Lead a global team in executing against long term strategic initiatives and day to day business objectives, managing competing priorities with limited resources and combining big picture thinking with exceptional attention to detail
Coach and mentor team members
Regularly communicate strategy, seasonal plans and manage incoming requests from cross-functional partners
Collaborate across all functions including CX, Finance, Creative, Merchandising, Marketing, Operations
Represent Petal & Pup with agencies, talent, media, like-minded brands and others to build brand awareness, deliver revenue goals and expand reach

Skills & Experience

7 - 10 years proven success in PR and Social Media Marketing, including 5-7 years in Women’s contemporary fashion
5+ years team management experience, with a proven track record of collaborative leadership ability to coach & develop emerging talent
Successful track record of building brand awareness, growing followers and engagement across multiple platforms
Expert knowledge of existing and emerging social platforms and trends, including but not limited to; Instagram, TikTok, Facebook & Pinterest
Proven history of strategizing and executing innovative events & activations
Experience working within both established and growing brands
Established connections within fashion media, influencers and industry VIPs.